Privacy Policy for WillowWharf Pets

At WillowWharf Pets, we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data when you interact with our services, including our pet retail offerings, grooming services, pet adoption support, accessory sales, small animal veterinary consultations, and pet training workshops. We adhere to the General Data Protection Regulation (GDPR) and other applicable data protection laws.

1. Information We Collect

We collect various types of information to provide and improve our services to you.

• Personal Identification Information: This includes your name, address, email address, phone number, and payment information (e.g., credit card details) when you make a purchase, book a service, or register for an account.
• Pet Information: Details about your pets, such as their name, species, breed, age, medical history (for veterinary consultations), and grooming preferences, to help us provide tailored services.
• Service-Related Information: Information about the services you inquire about or purchase, including grooming history, consultation notes, and training workshop attendance.
• Communication Data: Records of your communications with us, including emails, phone calls, and messages through our online platforms.
• Usage Data: Information about how you interact with our online platform, such as IP address, browser type, pages visited, and time spent on our site. This is collected through cookies and similar technologies.

2. How We Use Your Information

We use the collected information for various purposes, primarily to provide and improve our services:

• To Provide Services: Processing orders for pet food and supplies, scheduling grooming appointments, facilitating pet adoptions, conducting veterinary consultations, and organizing training workshops.
• To Communicate with You: Sending confirmations, updates, service reminders, and responding to your inquiries and feedback.
• For Customer Support: Providing assistance and resolving issues related to our services.
• For Marketing and Promotions: With your consent, sending you information about new products, services, special offers, and events that may be of interest to you. You can opt out of these communications at any time.
• To Improve Our Services: Analyzing usage patterns and feedback to enhance our product offerings, service quality, and customer experience.
• For Legal Compliance: Fulfilling our legal and regulatory obligations, including tax and accounting requirements.

3. Lawful Basis for Processing

We process your personal data based on the following lawful bases under GDPR:

• Performance of a Contract: When processing is necessary for the performance of a contract to which you are a party (e.g., providing grooming services you booked, delivering products you purchased).
• Legitimate Interests: When processing is necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your fundamental rights and freedoms (e.g., improving our services, preventing fraud).
• Consent: Where you have given explicit consent for us to process your personal data for a specific purpose (e.g., for marketing communications). You have the right to withdraw your consent at any time.
• Legal Obligation: When processing is necessary for compliance with a legal obligation to which we are subject.

4. Data Sharing and Disclosure

We do not sell, rent, or trade your personal data to third parties. We may share your information in the following limited circumstances:

• Service Providers: We may share your data with trusted third-party service providers who perform functions on our behalf, such as payment processing, IT services, delivery services, and marketing support. These providers are obligated to protect your data and only use it for the purposes for which it was shared.
• Veterinary Professionals: In the context of small animal veterinary consultations, relevant health information about your pet may be shared with the consulting veterinary professionals.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction. We will ensure appropriate safeguards are in place.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption of data where appropriate.
• Access controls to sensitive information.
• Regular security assessments and updates.
• Staff training on data protection best practices.

While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

7. Your Data Protection Rights

Under GDPR, you have the following rights regarding your personal data:

• The Right to Access: You have the right to request copies of your personal data.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us using the contact details provided below. We will respond to your request within one month.

8. Cookies and Tracking Technologies

Our online platform may use cookies and similar tracking technologies to enhance your experience. Cookies are small data files placed on your device. We use them for purposes such as remembering your preferences, analyzing site traffic, and for marketing. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our site may become inaccessible or not function properly.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any updates. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

• WillowWharf Pets
• 3152 Wapping Lane, Suite 3A
• Bristol, South West England, BS1 4ST
• United Kingdom

If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law, you can complain to the Information Commissioner's Office (ICO), the UK's independent authority set up to uphold information rights.